Professor Xiao Yong, doctoral supervisor of central academy of fine arts, shares design thinking and teaching philosophy through many years of teaching practice and cases at home and abroad. The lecture is not limited to the dissemination of skills in graphics, text, color and other aspects of the classroom knowledge, but also through design cases at home and abroad on human, natural, environmental, sustainable development and other aspects of concern, strengthen the designer's sense of responsibility, broaden students' design vision and thinking. Finally, the paper puts forward 12 qualities of excellent designers, hoping to make students more specific and standardized in their learning behaviors and grow into qualified excellent designers with social responsibility.