To deeply explore the pathways for the international communication of Chinese art and mechanisms for mutual learning among civilizations in the digital-intelligence era, the Faculty of Innovation and Design recently invited Professor Yin Chengjun, a doctoral supervisor from Beijing Language and Culture University, to host an academic lecture titled "Framework and Reflections on the International Communication of Chinese Art from the Perspective of Mutual Learning among Civilizations in the Digital-Intelligence Era". Starting from theories of art communication and integrating her years of international teaching and curatorial practice, Professor Yin systematically elaborated on the communication strategies and future directions of Chinese art within the global context, attracting numerous faculty and students to participate in the exchange.

Yin Chengjun is a Professor and Doctoral Supervisor at Beijing Language and Culture University, also serving as a Postdoctoral Co-supervisor. She currently holds positions including Member of the 12th University Academic Committee, Member of the Scientific Research Special Committee (concurrently serving on the Academic Ethics and Arbitration Special Committee), Director of the Art College Academic Committee, and Director of the Jiang Zhaohe Art Research Center. Additionally, she serves as Deputy Secretary-General of the Chinese Artists Association's Jiang Zhaohe Art Research Society. She has long been dedicated to international art communication and the study of Chinese art history, having published several Chinese academic works such as "Research on Jiang Zhaohe's Art" and "Color and Modern Chinese Literature". She has presided over more than 20 national and ministerial-level projects, published over 80 academic papers, once taught Chinese art courses in the United States, and curated the art exhibition for the 42nd Milan World Expo, possessing rich cross-cultural communication experience.

During the lecture, Professor Yin pointed out that the rapid development of digital-intelligent technology has brought unprecedented collision and integration to global cultures. In this context, the international communication of Chinese art is not only a pathway for cultural export but also an important medium for reshaping the world's perception of China and promoting mutual learning among civilizations. She emphasized that the current communication system needs a multi-dimensional reconstruction from four aspects: "Meaning Construction - Cognitive Contestation - Artistic Identity - Community Identity", to enhance the communicative efficacy and cultural influence of Chinese art in global dissemination.

Regarding the topic of "AI Competition and the New Communication Framework", Professor Yin proposed three practical paths: First, deeply explore the connotations and historical value of traditional Chinese art to establish its unique position within the global cultural landscape. Second, form interdisciplinary teams integrating art history, cultural studies, and digital technology to jointly interpret the deeper meanings of art. Third, utilize technological means such as animation and virtual reality to vividly present Chinese art and enhance aesthetic resonance among domestic and international audiences.

Professor Yin further indicated that digital technology has become a decisive element in international communication power. Citing examples of the application of virtual reality, augmented reality, and artificial intelligence in traditional art forms such as painting and calligraphy, Peking Opera, and paper-cutting, she illustrated that technology not only expands the forms and channels of communication but also promotes the deep integration of art and aesthetics, culture and civilization at the content level. She proposed that "using art to convey meaning, using art to project voice, using art to nurture people" is precisely the process through which Chinese art can upgrade from "going global" to a "two-way interaction", realizing the civilizational vision of "appreciating the beauty in each, achieving shared beauty".

 

In the final part of the lecture, Professor Yin called upon faculty and students to jointly pay attention to issues of ethics, copyright, and evaluation mechanisms in international communication, emphasizing that the intrinsic value of art and human subjectivity must not be neglected amidst technological iteration. She believes that only through continuous exploration across the multiple dimensions of aestheticizing content, artisticizing form, and humanizing technology can an art communication system with Chinese logic, a global perspective, and international influence be constructed.

This lecture sparked widespread resonance among the audience. Students expressed that through Professor Yin's explanation, they not only gained a systematic understanding of the international positioning and communication mechanisms of Chinese art but also developed a deeper comprehension of the relationship between cultural confidence and technological integration in the digital-intelligence era, which ignited their professional enthusiasm for engaging in art communication and practice.

This lecture provided important inspiration for the faculty's promotion of New Liberal Arts construction and the expansion of interdisciplinary perspectives between art and communication. It also pointed the direction for cultivating interdisciplinary talents with a "Chinese soul and global vision".

Author: Jia Xianting