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Academic Qualifications

2022 Ph.D. in Design Studies, International Design school for Advanced Studies (IDAS), Hongik University, Seoul, South Korea

2017 Master of Arts in Arts&Cultural Management, King's College London,London, UK

2016 Bachelor of Arts in Art Design, China University of Geosciences (Beijing), Beijing, China.

Current Position

Program Cooridinator, Master's Degree Program in Design

Assistant Professor, Faculty of Innovation and Design, City University of Macau

Working Experience

2022-2023 Research Fellow, International Design Trend Center (IDTC), Hongik University, Seoul, South Korea

2021-2022 Research Assistant, International Design school for Advanced Studies (IDAS), Hongik University, Seoul, South Korea

2020 Design History Course Teaching Assistant, Graduate School of Hongik University, Seoul, South Korea

2019-2020 Brain Korea 21 Plus (BK21+) Supporting Doctoral Researcher, International Design School for Advanced Studies (IDAS), Hongik University, Seoul, South Korea

2018-2019 Art Planner, Haomai Creative Lab, Haomai Advertisement Co.,Ltd., Beijing, China

2017 Art assistant and Gallery supervisor Lauren Baker Art, London, UK

2017 Art programme curator and coordinato, artFix, London, UK

Courses Taught

Design Creative Thinking (Ph.D in Design)

Brand Planning and Design (Master of Design)

Design and Cultural Comparative Studies (Master of Design)

Brand Planning and Management (Bachelor of Arts in Design)

Color Theory (Bachelor of Arts in Design)

Fundamentals of Two-Dimensional Design (Bachelor of Arts in Design)

Research Area

Design Management

Design Thinking

Design Curation

Art Management

Enterprise Innovation and Sustainability

Research and Publications

Books

LIU, Jing. (2024). Enterprise Innovation Driven by Design Thinking and Artistic Interventions Under ESG Management Strategies. Springer Nature.
Wang, B., & Liu, J. (2025). Virtual Reality Experience Art Creation in World Heritage Cultural Districts. Beijing: China Architecture & Building Press. (in Chinese)

Refereed Journal Articles

Liu, K., Wang, P., & Liu, J.* (2025). Evaluation of Cultural Ecosystem Services in the Urban Parks of Macau from a Cultural Heritage Perspective. Applied Sciences, 15(7), 3946. (SCI, IF=2.5, JCR - Q1).
Wang, P., Li, C., & Liu, J.* (2025). Research on Tourist Satisfaction Evaluation of Macau's Built Heritage Space Under the Genius Loci. Buildings. (SCI, IF=3.1, JCR – Q2).
Wang, S., Sun, W., Liu, J.*, Nah, K., Yan, W., & Tan, S. (2024). The Influence of AR on Purchase Intentions of Cultural Heritage Products: The TAM and Flow-Based Study. Applied Sciences, 14(16), 7169. (SCI, IF=2.5, JCR - Q1).
Zhou, Z., Liu, J., He, K., Yang, B., & Rao, Y. (2025). Comparative Study of Gemological and Spectroscopic Features and Coloration Mechanism of Three Types of Spodumene. Crystals, 15(2), 109. (SCI, IF=2.4 JCR – Q2).
Lin, H., Wang, P., Liu, J., & Chu, C. (2025). Integrating Reliability, Uncertainty, and Subjectivity in Design Knowledge Flow: A CMZ-BENR Augmented Framework for Kansei Engineering. Symmetry. (SCI, IF=2.2, JCR – Q2).
Liu, J., Zhu, Y., Liu, J., & Wang, P. (2025). Unraveling Tourist Behavioral Intentions in Historic Urban Built Environment: The Mediating Role of Perceived Value via SOR Model in Macau's Heritage Sites. Buildings.(SCI, IF=3.1, JCR – Q2).
Li, X., Wang, P., Li, L., & Liu, J. (2025). The influence of architectural heritage and tourists' positive emotions on behavioral intentions using eye-tracking study. Scientific Reports, 15(1), 1447. (SCI, IF=3.8, JCR - Q1).
Liu, J., Kuai, X., & Wang, P. (2025). Research on the tourism service quality evaluation of Gongbei Lingnan community under the perspective of SERVQUAL theory. Frontiers in Sustainable Cities, 6, 1502234. (ESCI, IF=2.4).
Wang, B., Li, X., Zhou, J.& Liu, J.* (2024). Research on the Influencing Factors of Public Spaces in Composite Street Markets in Macao Based on Place Attachment Therory. Furniture & Interior Design. 31(09):122-128. (PKU Core Journals)
Liu, J., & Nah, K. (2022). Research on Design Thinking as a Management Strategy for Enterprise Innovation-Take Representative Enterprises in South Korea and Japan as Examples. 한국디자인문화학회지, 28(1), 89-103. (KCI)
Liu, J., & Nah, K. (2021). A Study on ESG-based Management Strategies of Representative Enterprises in Asia. 한국디자인문화학회지, 27(3), 135-150. (KCI)
Liu, J., & Nah, K. (2020). Research on Artistic Interventions as A Management Strategy for Enterprise Innovation. 한국디자인문화학회지, 26(4), 163-176. (KCI)
Liu, J., & Nah, K. (2020). A brief analysis of the status quo and trend of wearable smart jewellery devices design. In Intelligent Human Systems Integration 2020: Proceedings of the 3rd International Conference on Intelligent Human Systems Integration (IHSI 2020): Integrating People and Intelligent Systems, February 19-21, 2020, Modena, Italy (pp. 848-852). Springer International Publishing. (EI)
Li, H., & Liu, J.* (2025). Modeling the Double-Edged Effects of AI Companions on Chinese Generation Z: A Dual-Pathway Analysis of Risk and Protection. In Artificial Intelligence and Applications. (Scopus).
Ruan, X., & Liu, J*. (2025). Research on Community-Embedded Elderly Care Services Powered by Digital Technology: Wuhan’s Dongfang Elderly Care Home. Journal of Architecture, 2(1).
Chen, J., & Liu, J*. (2024). Research on Visual Merchandising Window Display Design for Fast Fashion Brands Based on Consumer Purchasing Intention. Journal of Design Service and Social Innovation, 2(4).
He, L., Liu, J*., & Fu, H. (2024). Optimizing Tourism Routes in the Macau Coloane Area through Service Design. Journal of Design Service and Social Innovation, 2(4).
Wu, Y., Li, J., & Liu, J*. (2024). Trends in Digitalized Hospitality Services: Accor Hotels Group's Digital Transformation. Journal of Design Service and Social Innovation, 2(3).
Chen, H., & Liu, J.* (2025). An Empirical Study on Optimizing the Interactive Interface of Virtual Jewelry Try-On for User Experience: A Case Study of Cartier. Journal of China Gems & Jades, (6), 41–52. (in Chinese)
Chen, J., & Liu, J.*. (2024). Potential strategies of jewelry brands from the perspective of differentiation theory: A case study of Chow Tai Fook. Journal of China Gems&Jades (04),34-39. doi:CNKI:SUN:GBYS.0.2024-04-006. (in Chinese)

Conferences

Lin, H., & Liu, J.* (2025). Limited Sharing and Bottom-Line Safeguarding: Ethical Design Knowledge Flow in Chaos and Game. 2025 Cumulus Spring Conference Ethical Leadership: A New Frontier for Design, Nantes, France
Beijing Forestry University Forum on High-Quality Development of Design Education and the 2024 Annual Conference of the China Learning Network on Sustainability (LeNS). Forum Presentation.
"The Belt and Road" Design Scholars Forum and "Maritime Silk Road" Art and Culture Symposium. Academic Presentation.
Liu, X., & Liu, J.* (2024). Research on Field Navigation Issues of Bus Passengers Based on the FBS Model: A Case Study of Macao. 17th International Symposium on Computational Intelligence and Design (ISCID 2024), Hangzhou, China. (EI indexed)
Liu, J., & Nah, K. (2020). A brief analysis of the status quo and trend of wearable smart jewellery devices design. 3rd International Conference on Intelligent Human Systems Integration (IHSI 2020), Modena, Italy.
Liu, J., & Nah, K. (2020). "Untact" marketing under COVID-19 — Taking home fitness service as an example. 2020 Korean Design and Culture Society Summer International Design Conference, Daegu, Korea.
Liu, J., & He, K. (2018). The investigation of the artists' career development service in the UK- Take London and beyond for example. 2018 International Service Innovation Design Conference, Jeonju, Korea.

Research Projects

China National Arts Fund Art Talent Training Program "Urban Public Art and Cultural Tourism Creative Talent Training" (2025-A-05-133-664) — Principal Investigator (PI)
Macao Foundation Seminar Project "2025 'The Belt and Road' Portuguese-Speaking Countries · Sustainable Design and Urban Innovation International Forum" (MF2412) — Principal Investigator (PI)
T/GDIDA 009-2025 "Procedures for the Creative Evaluation of Industrial (Product) Design by University Students" — Drafter
2025 Key Research Project in Industrial Design of the Ministry of Industry and Information Technology, "Multi-Level Symbiosis × Value Circulation: Building a New Hub for Design Digital-Intelligence Co-Creation in the Greater Bay Area—Research on the Collaborative Innovation Ecosystem of Industrial Design in the Guangdong-Hong Kong-Macao Greater Bay Area" (GH-GYSJ2025008) — Participant
2025 Shantou Social Science Research Project, "Digital Revitalization and Cultural Regeneration Pathways for Chaoshan Woodcarving Intangible Cultural Heritage from an AIGC Perspective" — Participant
"Seven Senses · Maritime Silk Road" Guangzhou Yuexiu · Asia Joint Urban Design Workshop — Tutor
2024 International Design Marathon Workshop — Tutor
Gongbei Subdistrict Lingnan Community Organic Renewal Project Workshop, jointly organized by Zhuhai Xingge Urban Development Co., Ltd., Guangzhou Academy of Fine Arts, City University of Macau, and Gongbei Subdistrict Office — Tutor
China National Arts Fund Art Talent Training Program "Macao Historic District Virtual Reality Experience Art Creation Talent Training" (2024-A-05-110-622) — Participant (Class Advisor)
2024 Ministry of Education Supply–Demand Matching Employment and Education Project — Participant
Hyundai Motor pilot research project on developing daily mobility seats for people with special needs based on human factors engineering and robotics — Main Participant
SK Magic (a leading home appliance brand in South Korea) UI user manual upgrade project for home appliance product lines — Main Participant
LG Electronics H&E (Home Entertainment) Headquarters × Hongik University IDAS collaborative workshop: new product development project for the home beauty category — Main Participant
Davich Eyewear (South Korea's largest eyewear retailer) corporate and brand identity system (CI/BI) upgrade project — Participant
Pilot research project on the CI upgrade of the Korea Institute of Start-up & Entrepreneurship Development (KISED) — Participant
Participated in the curation of selected sections of the 2nd BMAB Beijing Media Art Biennale
Participated in exhibition preparation for LEAP magazine at Frieze London 2017

Patents

Scenic Area Service Robot ZL202530511380.4 (Appearance Design)
Shower Chair ZL 2025 3 0039543.3 (Appearance Design)
A pet drinking water system with clean and dirty separation CN202310373448.7 (Invention)
A pressure-less water dispenser filter ZL 2023 2 1992549.4 (Utility Model)
Corridor-type cat litter box ZL 2023 2 0604382.3 (Utility Model)
A pet water dispenser CN202223228082.4 (Utility Model)
Pet water dispenser (bottom in and bottom out filter element) ZL 2023 3 0560480.7 (Appearance Design)
Pet water dispenser (centered fountain type water outlet) CN202330212953.4 (Appearance Design)
Pet water dispenser (clean and dirty separation) ZL 2023 3 0189616.8 (Appearance Design)
Pet drinking fountain (bottom-in and bottom-out filter) ZL 2023 3 0212952.X (Appearance Design)
Cat hammock CN202330143863.4 (Appearance Design)

Supervision of Graduate Theses (Master's Level)

Li Haiyang (2026). Driving Mechanisms of Game-Space Narratives on Travel Intention Based on the SOR Model: A Case Study of Black Myth: Wukong (Master's Thesis). Design, City University of Macau, Macau.
Huang Zhuoyan (2026). Service System Design for Cross-Border Elderly Care in the Context of Hengqin–Macao Integration: A Case Study of Macau New Neighbourhood (Master's Thesis). City University of Macau, Macau.
Zheng Leying (2026). Optimization Design of a Smart Tourism Service Platform from the Perspective of Active Aging: A Case Study of "Discover Macau" (Master's Thesis). Design, City University of Macau, Macau.
Bai Hongbo (2026). User Experience in Instant Retail in the Post-Subsidy Era: A Case Study of JD Instant Delivery (Master’s Thesis). Design, City University of Macau, Macau.
Chen Hao (2026). Effects of Interaction Factors in Virtual Jewelry Try-On Systems on User Experience Based on the TAM Model: A Case Study of Cartier (Master's Thesis). Design, City University of Macau, Macau.
Yin Shihao (2026). Influence of AR Footwear Try-On on Generation Z Consumers’ Purchase Intention from a User Experience Perspective (Master's Thesis). Design, City University of Macau, Macau.
Kang Rongyiming (2026). AIGC-Enabled Innovative Design and Cultural-Creative Application of Longmen Peasant Painting Symbols from a Saussurean Semiotics Perspective (Master's Thesis). Design, City University of Macau, Macau.
Huang Shuwei (2026). Effects of AI Source Labels on Generation Z's Acceptance of Design Products (Master's Thesis). Design, City University of Macau, Macau.
He Lijiuchun (2025). Optimization Strategies for Community Life Circles in Aging Residential Areas from an Environmental Behavior Perspective: A Case Study of Lingnan Community, Zhuhai (Master's Thesis). Design, City University of Macau, Macau.
Fu Biqi (2025). Optimization Design of a Macau Urban Tourism App Based on Emotional Design Theory: A Case Study of “Experience Macau” (Master's Thesis). Design, City University of Macau, Macau.
Chen Jiaqi (2025). Generation Z Consumer Experience Value and Design Strategies in Live-Streaming E-Commerce Contexts (Master's Thesis). Design, City University of Macau, Macau.
Liu Xinyu (2025). Impacts of the Built Environment of Macau Street Markets on Spatial Vitality (Master's Thesis). Design, City University of Macau, Macau.
Kuai Xinru (2025). Service System Design of Youth Community Shared Spaces from a Community-Building Perspective (Master's Thesis). Design, City University of Macau, Macau.
Zheng Haohan (2025). Optimization Strategies for Designer Toy Consumption and Idle Accumulation Based on Sustainable Design Concepts (Master's Thesis). Design, City University of Macau, Macau.
Ruan Xinyi (2025). Design of Community-Embedded Elderly Care Service Systems under Smart Aging Models: A Case Study of Jiang'an District, Wuhan (Master's Thesis). Design, City University of Macau, Macau.
Li Yawei (2025). AIGC-Assisted Design of Macau Portuguese Tile Cultural and Creative Products from the Perspective of Peircean Semiotics (Master's Thesis). Design, City University of Macau, Macau.
Weng Jialing (2024). Application of Participatory Design in Museum Digital Interactive Products: A Case Study of the Liangzhu Museum (Master's Thesis). Design, City University of Macau, Macau.

Academic Awards

2024/2025 City University of Macau Grade A Research Commendation
2024/2025 City University of Macau New Scholar Teaching Excellence Award
2025 Outstanding Supervisor Award, 19th China Good Creativity & National Digital Art Design Competition, Provincial Division (competition listed in the China Association of Higher Education discipline competition ranking)
2024 Outstanding Supervisor Award, 12th National College Student Digital Media Technology Works and Creative Competition, National Final & Macau Division (competition listed in the China Association of Higher Education discipline competition ranking)
2024 Outstanding Supervisor Award, 5th Singapore Sands Art & Design Competition
2021-2022 Hongik University Research Assistant (RA) Scholarship
2019-2020 Brain Korea 21 Plus (BK21+) Government Research Scholarship
2015 Chow Tai Fook Display Design Competition Outstanding Display Design Award

Awards Won by Supervised Students

2025 19th China Good Creativity & National Digital Art Design Competition — Third Prize, National Competition
2024 12th National College Student Digital Media Technology Works and Creative Competition — First Prize, National Final
8th Milan Design Week China Universities Design Discipline Teachers and Students Outstanding Works Exhibition, Open Category (Hong Kong, Macau, Taiwan and Overseas Division) — Third Prize
5th Oriental Creative Star Innovation Design Competition, Guangdong-Hong Kong-Macao Division — Silver Award
5th 2024 Singapore Sands Art & Design Competition Final — Bronze Award

Credentials

FGA Gemmology Diploma and Practical Certificate, The Gemmological Association of Great Britain
GIC Gemologist and Diamond Grader Credentials, Gemmological Institute, China University of Geosciences (Wuhan)

Professional Affiliations

2024-Present Asia Design Prize — Jury Member
2024-Present Furniture & Interior Design — Young Editorial Board Member
2024-Present Cumulus — Member Institution Representative
2023-Present LeNS-China — Member Institution Representative
2023-Present Journal of China Gems & Jades — Editorial Board Member
2020-Present The Korean Society of Design Culture — Member
2015-Present The Gemmological Association of Great Britain (Gem-A) — Member

Asst. Prof. Jing LIU