Academic Qualifications

2021 PhD in Design, Interaction Design, Graduate School of Intelligent Technology, Kookmin University, South Korea

2010 Master of Arts, Visual Communication Design, Academy of Arts & Design, Tsinghua University, China

2001 Bachelor of Arts, Chinese Painting, Jilin University of Arts, China

Current Position

Faculty of Innovation and Design, City University of Macau — Assistant Professor; Master's and PhD Supervisor in Design

Working Experience

2021–2022 Zhongyang Technology Co., Ltd. — Art Director

2001–2018 Law Press — Director, Design and Production Department

Research Area

Human–Computer Interaction and User Experience (HCI/UX)

Intelligent Human–Computer Interaction and AI-Assisted Design

Digital Cultural Heritage and Immersive Interaction (AR/VR/MR)

Courses Taught

Undergraduate: Integrated Innovation Design; User Research; Urban Public Facility Design

Master's: Design History and Theory Research; Comparative Studies in Design and Culture

Doctoral: Interdisciplinary Design Research

Research and Publications

Selected Academic Publications

Dan Han, Xin Hu* (2026). Bridging perception and semantics for Chinese five blessings interpretation in heritage digitization. npj Heritage Science (AHCI/SCIE, JCR Q1; Heritage Science 2025 JIF: 3.9) DOI: 10.1038/s40494-026-02852-6
Keyun Deng, Chuyi Zhang, Mingliang Song*, Xin Hu* (2026). Exploring Key Factors Influencing Generation Z Users' Continuous Use Intention on Human-AI Collaboration in Secondhand Fashion E-Commerce Platforms. Sustainability, 18(2), 964 (SSCI/SCIE, JCR Q2; 2025 JIF: 4.1) DOI: 10.3390/su18020964
Langqian Pan, Xin Hu* (2025). Designing Sustainable Digital Platforms for Ageing Societies: A User-Centred Multi-Level Theoretical Framework. Sustainability, 17(18), 8305 (SSCI/SCIE, JCR Q2; 2025 JIF: 4.1) DOI: 10.3390/su17188305
Jie Gao, Xin Hu* (2025). The flow experience in Chinese art exhibitions: developing an immersive evaluation system. Frontiers in Virtual Reality, 6, 1544304 (Web of Science ESCI, JCR Q2; 2025 JIF: 3.9) DOI: 10.3389/frvir.2025.1544304
Xuanhui Yan, Xin Hu (2025). Research on Usability Evaluation of Self-Service Terminal in Chinese General Hospitals Using Grounded Theory and AHP. Computer Fraud and Security, 2025(2) (EI Compendex) https://computerfraudsecurity.com/index.php/journal/article/view/618
Boxun Wang, Xin Hu* (2024). Application of the KANO Model in VR Furniture Shopping: Insights into Design Decision-Making. Furniture & Interior Decoration, 31(04), 74–79 (CSSCI). DOI: 10.16771/j.cn43-1247/ts.2024.04.011
Xin Hu, Younghwan Pan* (2020). A Comparative Study of Exhibits Information Transmission at Museum based on Different Wireless Communication Technologies. Journal of Digital Contents Society, 21(1), 147–156 (KCl) DOI: 10.9728/dcs.2020.21.1.147

Monographs

Xin Hu. (2026). An Oral History of Macao's Camp Street: A Grounded Theory Approach. Springer Nature. ISBN 978-981-92-2900-0.
Xin Hu. (2026). Intelligent Era. Intellectual Property Publishing House. ISBN 978-7-5245-0574-7. (in Chinese)

Selected International Conference Papers

Ouyang Wen, Xin Hu*. (2025). Research on the application of AIGC in short video creation. HCI International 2025.
Xin Hu. (2024). Designing Immersive Music Visualization Experience for Preschoolers Based on MR. HCI International 2024.
Xin Hu, PoShun Wang. (2024). Virtual Reality in Museum: Exploring the User Experience of Exhibition Narrative. Intelligent Human Systems Integration (IHSI 2024), Vol. 119, 656–664.
Xin Hu. (2023). Research on Digital Design Strategy of Macau Historic District based on VR. The 29th International Sustainable Development Research Society Conference (ISDRS 2023).

Research Projects

Major participant: "Academic Development and Strategy Research on Macao Art Expos from the Perspective of Creative Industries," Macao Foundation, Project No. MF2307.

Graduate Supervision (Completed, Selected)

Selected doctoral and master's theses completed under my supervision:

Feng Yuxue (PhD). Research on Customized Clothing Design Methods under Artificial Intelligence Technology.
Jie Gao (Master's). Design of an Immersion Evaluation System for Art Exhibitions from the Perspective of Psychological Immersion.
Langqian Pan (Master's). Research on the Design of a Community-Based Digital Service Platform for Older Adults: A Case Study of Selected Areas in the Pearl River Delta.
Xuanhui Yan (Master's). Optimization Strategies for Offline Hospital Self-Service Registration Terminals Based on Grounded Theory.
Qixin Chen (Master's). Environmental Preference for the Spatial Characteristics of Commercial Exterior Facades in Macao's Historic Districts.
Cuiping Zhai (Master's). Influencing Factors in the Application of Embodied-Interaction-Based AR Exhibitions in Museums.

Granted Design Patents (Selected)

Xin Hu. Tea Set Storage Box, Design Patent, ZL 2024 3 0029817.6 (2024).
Xin Hu. Pill Box for Older Adults, Design Patent, ZL 2025 3 0757022.1 (2026).
Xin Hu. Multifunctional Pen Holder, Design Patent, ZL 2025 3 0723893.1 (2026).
Xin Hu. Water-Drop-Shaped Aroma Diffuser, Design Patent, ZL 2025 3 0740431.0 (2026).

Student Award under Supervision (Selected)

Qixin Chen (master's student), "Three-Life Paradigm," Gold Award, 6th "Vision, Beautiful China" Art Design Competition and 9th "Jinpu Cup" International Urban Landscape Design Competition (2023).
Yucheng Wang (master's student), "Tracing Water," Finalist Award, 2024 Hong Kong Illustration Competition (2024).
Xinyu Zhang (Undergraduate), "Impressions of Chinese Cities," Bronze Award, 6th Hong Kong Contemporary Design Awards (2024).
Xinyu Zhang (Undergraduate), "Thousands of Roads, Safety Comes First," Third Prize, National College Student Digital Media Technology Works and Creative Competition (2024).
Xinyu Zhang (Undergraduate), "Hengqin–Macao Integration, Twin Cities in Bloom," Excellence Award, 2024 Hengqin Guangdong–Macao In-Depth Cooperation Zone Public Service Advertising Creative Competition (2024).

Academic Service and Professional Qualifications

Editorial Board Member, Art and Design for Humanity (ISSN 3106-1745), IDAP Interdisciplinary Digital Academic Press.
Member, Ergonomics Society of Korea
Certified Arts and Crafts Professional, China

Asst. Prof. Xin HU